Selected work showcasing UX strategy, research, and design across enterprise and consumer products.
Where AI and human judgement work together
Led the design of a human-in-the-loop AI system that automated Tesco's product categorisation, cut manual effort by approximately 72% and supported Marketplace's £200M first-year opportunity.
A single, trusted path through financial crisis
Led the UX for Money Navigator, a Digital Leaders Impact Awards finalist that gave people in financial difficulty a clear, personalised path to support during the COVID-19 pandemic. The tool formed part of MoneyHelper's wider digital service, which recorded 12.4 million engaged sessions over the year.
Making Sense of the Job Market
I helped CareerBuilder turn dormant workforce data into a career intelligence product that recorded 250,000 monthly visitors and was later integrated into the core platform as 'Career Insights'.
One place to see every pension you've ever had
Led discovery and UX vision for the UK's national Pensions Dashboards Programme, from segmentation-based personas to the three-year roadmap, and managed the programme website as its communications hub.
Rebuilding a siloed ecosystem into one coherent experience
Led the redesign and rearchitecture of BT's fragmented enterprise portfolio, unifying it around a shared design system and interaction model, with frictionless security and access throughout.
Advertising on the Move
Leading service design for a start-up building a mobile advertising platform that connects advertisers with fleets of vehicles — from business model validation to brand, service proposition, and the marketplace website. Full case study coming soon.
